Aunt Jackie’s Curl La La Defining Curling Custard – First Impression Product Review

Have you ever used Aunt Jackie’s hair products?

I only recently tried out this brand and I must admit that it wasn’t entirely intentional. I often stick to what works for my hair because changing things up means:

  • Using more money
  • Risking disappointment

However, once in a blue moon, I throw all caution to the wind and trust the saleslady at the end of the hair product aisle. That’s how I ended up with Aunt Jackie’s…but did I like it? Read on.

Aunt Jackie’s Curls & Coils Curl La La Defining Curl Custard

Aunt Jackie's Curl Custard Review
Aunt Jackie’s Curl Custard

Aunt Jackie’s Curls & Coils Curl La La Defining Curl Custard isn’t new to the market. It’s been there so long and I’ve known about it but never tried it. I bought it about two months ago and tried it on two different styles.

Before I share my Aunt Jackie’s curl la la custard review, I need to share that I have type 4 hair. I spot 4a, 4b and 4c texture variations on different parts of my head. Furthermore, my hair has low to normal porosity, is colored and shrinks about 50% when exposed to water/ moisture.

Aunt Jackie’s Curl La La Review

I’ve sectioned my Aunt Jackie’s Curl La La review into two:

  • Universal traits
  • Results on particular hairstyles

1.Universal Traits

There are a number of things I noticed about the product regardless of which hairstyle I tried out:


Aunt Jackie’s Curl La La is a typical custard. It’s not too heavy or too light. This makes application a breeze for my hair. In addition to this, it smells sweet and slightly edible which is just how I like my products.

Interaction with Other Products

One thing I’ve noticed about mixing products is that it can easily make or break your hairstyle. I use a different brand leave-in conditioner and oil to seal in moisture. Even with this, the Aunt Jackie’s Curl La La Custard, unlike some other products I’ve used in the past, didn’t flake up. Everything dried off perfectly leaving my hair extremely moisturized.

Hair ‘Feel’

One of the things I like most about this product is that how it made my hair feel – soft, moisturized, flexible, bouncy and protected. The moisture levels were on another level and this can be attributed to the fact that the first ingredient in the product is water followed by a humectant.

I know…I know some may be thinking, “That’s a bit much Njerie! Who’s paying you to say these things?” the answer – absolutely nobody! Really, my hair felt good. Some other products have made it feel dry, fragile and scraggly so I don’t take this amazing feeling for granted.


Unlike the Aunt Jackie’s Curl La La gel which promises no shrinkage, I cannot say the same for the curling custard. Every time I used it, even on stretched strands, my hair shrunk. I guess that is the price of moisturized strands. ;-(

2.Results on Particular Hairstyles

I tried out two hairstyles two weeks apart:

a.)Chunky Flat Twist Out

I would have tried Aunt Jackie’s Curl La La twist out results but I wanted to give the product a ‘hard time.’ So I tried out a chunky flat twist out on stretched hair. You can check out the video since I filmed the process. It, however, is in Swahili slang. This shouldn’t be a problem as the video is pretty straightforward and the introduction is in English:

For the chunky flat twist out, I was honestly surprised at the results since I hadn’t expected much.

  • Hold and Definition:

The flat twist out came out defined and the curls survived for four to five days before I changed it up.

  • Moisture Lock:

My strands felt moisturized throughout the week. I didn’t even have to spritz my hair within the week (and not only because I’m a lazy natural).

  • Less isn’t More:

On one side I used a regular amount of the Aunt Jackie’s Curl La La Custard. On the other side I was heavy handed and ended up with white flat twists before my hair dried. The former had a lot of frizz during takedown while the latter didn’t.

This might mean that I have to use a lot of product to tame frizz. I will definitely be doing another A/B test on a curly hairstyle to prove or disprove this theory.

Aunt Jackie's Curl Custard First Impression NjerieAunt Jackie's Curl Custard First Impression Njerie
Aunt Jackie’s Curl Custard Fluffy Flat Twist Out Results

b.)Wash and Go

I attempted an Aunt Jackie’s Curl La La wash and go. What were the Aunt Jackie’s Curl La La results on a wash and go? To put it lightly, they were lies from the devil. My wash and go became a wash and no which transitioned (not so gracefully) into a wash and fro. Perhaps that’s because I had high expectations or because it was the second time I was (unsuccessfully) trying a wash and go on my type 4 hair.

  • Hold and definition: The custard didn’t give me as much hold and definition as I wanted.
  • Moisture Lock: My hair felt moisturized and bouncy after it was dry.
  • Drying Time: Even after using a diffusing attachment with my blowdrier, it still took a long while for my hair to be completely dry, especially at the roots. That might be the price to pay for a product that packs a mean moisture punch.

Where to buy Aunt Jackie’s Curl La La in Kenya

Aunt Jackie's Curl La La Kenya
Where to Buy Aunt Jackie’s Curl La La in Kenya

Aunt Jackie’s Curl La La price in Nairobi, like every other product, depends on where you buy it. You can get it from Jumia Kenya, Hair Culture Kenya, other stores and the ever reliable Dubois Road in the CBD.


My first Aunt Jackie’s Curl La La custard review is generally positive. I still have a whole container to go through and I’m sure I’ll learn more about it with continued use. You can read another honest review for some extra research in case you would like to purchase the product soon.


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